GUZEMA – 2025

A complete overview of GUZEMA Fine Jewelry in 2025 — from fashion weeks and collaborations to press, pop-ups, and cultural events across the world.

2025 became another chapter in the ongoing history of GUZEMA Fine Jewelry. Throughout the year, the brand was present across fashion weeks, collaborations, press moments, and private gatherings in New York, Paris, and beyond.

This recap brings together the key moments of the year, tracing how GUZEMA moved through cities, seasons, and conversations in 2025.

January

January marked the beginning of work on GUZEMA’s first American collaboration and a codesigned collection. The month was dedicated to design development, creative alignment, and preparation, forming the structural base for the year ahead.

Rather than public announcements, January focused on process. Conversations, sketches, and refinement shaped ideas that would later appear through collaborations, fashion weeks, and press moments, reflecting the brand’s long-standing approach to fine jewelry grounded in thoughtful groundwork.

February

February marked GUZEMA Fine Jewelry’s first American collaboration with 3.1 Phillip Lim, placing the brand within a contemporary fashion dialogue shaped by shared design values. Introduced during the Year of the Snake, the Snake collection reflected themes of transformation and inner strength, subtly resonating with the energy of 2025.

The month also brought a notable cultural moment as Delilah Belle appeared at the Grammy Awards wearing iconic pieces from the GUZEMA Classic collection — the Petal Flat Ring and Flat Earrings in white gold with diamonds.

For Valentine’s Day, Dylana Lim Suarez and her husband shared a glimpse into their love story, complemented by GUZEMA jewelry. The clip featured pieces from the Classic collection centered around the Flats designs, alongside the Eternal and Light My Fire! collections. Together, they showed how GUZEMA jewelry can be worn and read differently — through distinct forms, moods, and combinations.

A visual story with Ella Snyder continued GUZEMA’s exploration of love in many forms. Centered around pieces from the Love collection, the story focused on self-love, vulnerability, and identity.

February also included a runway moment at New York Fashion Week, where GUZEMA jewelry was featured in the Elena Vélez show.

March

March marked GUZEMA Fine Jewelry’s presence at Paris Fashion Week 2025, reaffirming the brand’s place within the international fashion calendar.

Mixing GUZEMA Classic and Hidden Beauty collections at Paris Fashion Week.

Alongside the shows, GUZEMA hosted a Paris pop-up, creating a physical space to experience the jewelry up close, beyond the runway and within the city’s fashion rhythm.

April

April brought the collaboration with 3.1 Phillip Lim into a social setting with a joint party in New York, marking the collaboration’s presence beyond the runway and into the city’s fashion community.

The month also introduced GUZEMA’s collaboration with Delilah Belle through the launch of the Metamorphosis collection. Centered around ideas of transformation and renewal, the collection added a new chapter to the brand’s fine jewelry narrative in 2025.

May

In May, GUZEMA appeared at the Met Gala in New York, entering one of fashion’s most visible red-carpet moments with a clear and restrained presence. The looks featured layered combinations of multiple pieces from different GUZEMA collections, including the Bold Planet Ring, Petal Flat Choker, Flats Bracelets, Duo and Trio Orb Rings, as well as Flat and Trio Flat Rings.

A Mother’s Day shoot in SoHo with Marina Mariposa, capturing fine jewelry worn in warm, personal moments with family. Alongside pieces mentioned earlier in this recap, Marina wore the Orbs Transformer Earrings — one of GUZEMA’s designs that easily shifts its form, offering multiple ways to wear and combine the piece.

May marked an important media milestone as GUZEMA was featured in The New York Times. The article focused on building an international fine jewelry brand while continuing operations in Kyiv during the war, addressing business, craftsmanship, and resilience.

The spring was concluded with a summer shoot in Mexico, where several collections were styled in sunlight and evening warmth. Gold and diamonds were layered and mixed, shifting with light from day into night.

One of the looks features the Eternal Earrings, Eternal Necklace, and the Flat Quintet Necklace in yellow gold.

June

June placed GUZEMA within a couture context, with the brand presented in the Innovative category at the Couture Design Awards. The recognition highlighted the Tetra Flats Earrings — transformer earrings with interchangeable closures, designed to be worn either as minimal studs or as full Tetra Flats earrings — reflecting GUZEMA’s experimentation, technical precision, and evolving approach to contemporary fine jewelry.

The month also included a New York press day, continuing direct engagement with editors and stylists and strengthening GUZEMA’s media presence in the United States.

June concluded with a Father’s Day shoot featuring João Salomão and his daughter. The styling mixed pieces from different GUZEMA collections, including Vi Levare, created in collaboration with pilot Timur Fatkullin. Inspired by aviation, lift force, and the idea of flight, the shoot highlighted how GUZEMA jewelry naturally integrates into a modern men’s look.

July

July began in Los Angeles with a GUZEMA press day, introducing a selection of pieces from different collections to the city.

Later in the month, GUZEMA appeared during Paris Couture Week with Julia Comil. Styling her looks throughout the week, she mixed pieces from different GUZEMA collections.

Combining the Orbs Chainfall Ring with the Diamond Bold Hug Hoops and the Duo Spiral Bracelet from Highlights.

August

August centered around the US Open in New York, where GUZEMA Fine Jewelry appeared within one of the city’s most dynamic cultural moments. Worn courtside, the jewelry moved with the rhythm of the tournament, combining ease with sculptural presence.

Across the event, multiple GUZEMA pieces were styled, including the Orbs Transformer Earrings, Mid Chainfall Earrings, Trio Orb Ring, and Chainfall Ring, alongside other designs. The mix highlighted how fine jewelry can remain expressive and refined even in settings defined by movement, focus, and heat.

September

September brought GUZEMA to the red carpet of the Venice Film Festival in Venice, where Katie Degas appeared wearing a coordinated set of GUZEMA pieces. Styled together, the Flats Choker, Flats Bracelet, and Trio Flat Ring in yellow gold with diamonds demonstrated how fine jewelry can be worn as a complete, considered set without losing lightness or ease.

The month also included New York Fashion Week, where GUZEMA partnered with Gabe Gordon for his SS26 runway show. Integrated into the collection’s styling, the jewelry became part of the runway narrative. The looks featured layered Flat Rings worn across multiple fingers, minimalist diamond Cross pendants, and an unexpected interpretation of the Snake Necklace, styled as a bracelet draped over the hand.

September continued with the Mix & Match series, created in collaboration with Nina Tiari and Samantha Tan. The series explored the art of layering jewelry with meaning, showing how different GUZEMA pieces can be combined intuitively to reflect personal style rather than fixed rules.

October

October brought GUZEMA back to Paris Fashion Week during the Spring/Summer 2026 season.

The month also marked a widely noted cultural moment as Meghan Markle wore GUZEMA Classic Flats Earrings at the Project Healthy Minds Gala in New York, reinforcing the visibility of the brand’s signature designs within a contemporary philanthropic context.

October also included a Mix & Match chapter in collaboration with Marina Mazepa, further exploring the art of layering jewelry as an intuitive and personal practice.

November

November opened with the Vienna pop-up, marking the first stop in GUZEMA’s series of holiday pop-ups and setting the tone for the festive season.

The month also introduced a seasonal styling story focused on wearing fine jewelry during colder days. Styled on Regina Noroutite, the story explored how gold and diamonds can remain part of everyday dressing through layered textures, soft knits, and natural light — adding warmth and quiet elegance rather than standing apart from the look. The narrative was complemented by a beach shoot, contrasting cooler seasons with openness, light, and texture.

One of the looks features a Pavé Diamond Ring, Mini Orbs Earrings, and the Triple Spiral Bracelet in white gold with diamonds.

November concluded with GUZEMA’s first giveaway, celebrating the growing community with the Heart Transformer Necklace in 18k gold with natural diamonds — a signature piece defined by movement and versatility.

December

December opened with the Once Upon a Time and Once Upon a Time Mini collections, inspired by Ukrainian folklore and the idea of stories passed through generations. The collections became a central narrative of the season, bringing symbolism, craft, and emotion into fine jewelry.

Throughout the month, GUZEMA continued its series of holiday pop-ups in Miami, Toronto, and New York, creating physical spaces to experience the collections across different cities and contexts.

As part of the New York pop-up, GUZEMA hosted a holiday appreciation event in collaboration with Buzok Flowers — an intimate evening focused on slowing down, creating with intention, and celebrating craftsmanship beyond objects.

The New York pop-up later became the setting for a special evening of fairytales, featuring a book reading by actress Katheryn Winnick. Stories from Skyward Tree were shared in an intimate atmosphere for families and children, turning the pop-up into a cultural gathering centered on storytelling and connection. All proceeds from book sales supported the Guzema Foundation.

2025 was a bright and full year for GUZEMA. It was a year of movement, conversations, and discovery — we explored the world, and the world continued to discover us. There were far more moments than could ever fit into a single article; to capture them all, we would need to write another book.

What we can do is gather this chapter, call it 2025, gently turn the page, and look ahead with curiosity and inspiration. The next chapter is already forming, and 2026 holds much that we are excited to share.