Giving has been part of GUZEMA from the start. The Charity Collection is where that work takes form, two pieces tied to two causes.
The Charity Chain, created in 2017 with the Ukrainian Your Support Foundation, helps children born with heart defects receive surgery at the Amosov National Institute of Cardiovascular Surgery in Kyiv. Each pendant is engraved with five words: Love, Believe, Share, Pray, Help. Since its launch it has raised over $250,000 and funded more than 467 heart surgeries for children across Ukraine. Every one of those numbers is a child.
The Inspirement Chain, made in 2019 with the I Can! project of the Olena Pinchuk Foundation, takes the form of two hands holding together, a sign of support and hope. Each purchase backs women-led projects and the work of women supporting one another.
What began as a single piece has become a longer chain, added to by every story it touches.