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Light My Fire! is a collection about the fire carried within — the spark that begins an idea and the strength that keeps it alive. Matches and fire extinguishers are transformed into fine jewelry in 18k white or yellow gold, with select pieces set with natural diamonds.
One of its defining designs was born from GUZEMA’s own history. In 2020, a fire destroyed the brand’s Kyiv boutique. Valeriya and the team spent the night beside firefighters, trying to save what they could. The Bold Extinguisher Pendant came from that night, a mark of everything the team survived and rebuilt.
Light My Fire! is a reminder that even when the flame fades, it can return with greater force.