At GUZEMA FINE JEWELRY (the “Company,” “We”, “Us”, or “Our”), We respect Our customers   (“You”, “Your”, “Yours”) privacy. This privacy policy (the “Policy”, the “Privacy Policy”) describes Our collection, use, and protection of Your information You provide when using, in any way, our Site (including brands’ websites, and all other websites, mobile sites, services, applications, platforms and tools where this Policy appears or is linked to) (collectively, the “Services”). This Policy incorporates all defined terms and conditions set forth in Our Terms of Use Agreement (the “Agreement”). Any terms that are not defined in this Policy shall have the meaning given in the Agreement. By creating an account on the Site, or using the Services or the Site in any way, You consent to Our collection, use, and disclosure of Your information as described in this Policy. If You do not consent to have Your information used as described in this Policy, You must discontinue use of the Site immediately. 

This Policy is intended to explain Our privacy practices and to inform You as to:

  • Kinds of personally identifiable information (“Personal Information”) We collect.
  • How Personal Information is collected.
  • How we use Personal Information.
  • The circumstances under which We disclose Personal Information to third parties.
  • How You can access, update or delete Personal Information collected about You by Us.
  • The mechanisms We have implemented to protect Your Personal Information.

This Policy is subject to change at any time. Your continued use of Our Site following the posting of changes shall mean that You accept and agree with those changes.

Notice At Collection

The following serves as Our notice at collection (the “Notice”) of Personal Information in accordance with applicable laws. We collect Personal Information as detailed in this Notice and in this Policy.    

We keep Personal Information as long as reasonably necessary or relevant for the practices described in this Policy. We also keep Personal Information as otherwise required by law. What this means in practice will vary among different types of information and Our ongoing business or legal needs for the information, for example in relation to tax, health and safety, and potential or actual disputes or investigations

The Information We Collect

All personal information collected or submitted in connection with Your use of the Site is to help deliver Our products and services to You in the best way possible. 

You may be required to provide certain information to register or make a purchase through the Site including, but not limited to Your full name, email address, phone number, phone number and payment information. We may collect certain billing information provided by PayPal, Square and/or Zelle.

Additionally, when You come to Our Site, We automatically collect some non-personally identifiable computer information (“Computer Information”), such as information about Your computer operating system (e.g., Windows XP, Mac OS), Your IP address, information about Your web browser (e.g., Internet Explorer, Google Chrome) being used, information collected through the use of cookies (see below) and information regarding Your Internet service provider. This non-personally identifiable information may be shared with third parties to provide more relevant services and/or advertisements. Your IP address may be recorded for security and monitoring purposes.


We use “Cookies” to display personalized content, appropriate advertising and store Your preferences on Your computer. A cookie is a string of information that the Site stores on a visitor’s computer, and that the visitor’s browser provides to the Site each time the visitor returns. We use cookies to identify and track visitors, their usage of Our Site, and their access preferences.

Data Collection and Analysis Tools

We utilize Google Analytics 4 (GA4), Meta Pixel, Microsoft Clarity, and Google Ads Tag for data collection and analysis to understand and enhance website traffic, user interactions, and advertising effectiveness.

We may occasionally use Microsoft Clarity software technology to make video recordings of some visitor sessions. We use it in strict compliance with the manufacturer’s policies and recommendations. We do not store any video recordings on our servers. All of the recordings are stored by Clarity. We may use session video recordings for our internal statistical purposes, market analysis, for the purposes of web analytics, and for the purposes of site improvement in accordance with specific visitors’ requirements. We reserve the right to use any other similar software technology(s) for similar purposes at our own discretion. Microsoft Clarity is a third-party tool, and We use it in strict compliance with Microsoft Clarity Terms of Use and Microsoft Clarity Privacy Policy.

Google Analytics 4 (GA4) is a third-party tool, and We use it in strict compliance with Google Analytics Terms of Service and Google Analytics 4 privacy and GDPR provisions.

Meta Pixel is a third-party tool, and We use it in strict compliance with Meta Pixel Privacy Policy and other applicable Meta Business Tools Terms. Google Ads Tag is a third-party tool, and We use it in strict compliance with Google Privacy Policy and Google Terms of Service.

How We Use The Information

We may use the Personal Information that We collect for a variety of business purposes including, but not limited to:

  • To provide the Services to You.
  • To process and track orders and otherwise fulfill Your requests.
  • To respond to questions, or concerns.
  • To alert You about a product safety announcement or recall or correction of an offer, promotion, or advertisement.
  • To verify and validate Your identity to reduce credit risk and manage collections.
  • To carry out Our obligations and enforce Our rights.
  • To comply with and enforce applicable legal requirements, relevant industry standards, contractual obligations and Our policies.

We may also use the Personal Information We collect for the following commercial purposes:

  • To improve or develop new services and product offerings, including for warranty usage.
  • To identify, offer, and contact You with personalized content and advertising, including newsletters, articles, product.
  • To customize or personalize Your shopping experience.
  • To validate or update the information We collect from or about You.
  • To alert You about new products or services, savings awards, event invitations, and other information.
  • To conduct market research, surveys, and similar inquiries to help Us understand trends and customer needs across product categories or customer groups.
  • To notify You of changes to Our Services or any products or services We offer.
  • For marketing and promotional purposes. We may also use information You provide to Us for other purposes as disclosed at the time You provide Your information or otherwise with Your consent.

We may use the personal information We collect for the following purposes:

  • To provide and improve Our products and services.
  • To communicate with You about Our products and services.
  • To personalize Your experience on Our Site.
  • To comply with legal obligations and to protect Our legal rights.
  • To conduct research and analytics.
  • To prevent fraud and to ensure the security of Our Site.

We may disclose Your personal information to the following categories of third parties:

  • Service providers who perform services on Our behalf, such as payment processors and shipping providers.
  • Third parties with whom We partner to offer promotions or other joint marketing initiatives.
  • Government agencies and law enforcement officials, as required by law.
  • Other third parties with Your consent.

We may share certain information with third party vendors who supply software or other services for running the Site. We will only provide these third parties with access to information that is reasonably necessary for them to perform their work or comply with applicable laws.

We will not share or sell any of Your information with any third party except as otherwise stated in this Privacy Policy and in the following circumstances: (a) in response to subpoenas, court orders or legal process, to the extent permitted and as restricted by law; (b) when disclosure is required to maintain the security and integrity of the Site, or to protect any user’s security or the security of other persons, consistent with applicable laws; (c) when disclosure is directed or consented to by the user who has input the Information; (d) in the event that We go through a business transition, such as a merger, divestiture, acquisition, liquidation or sale of all or a portion of its assets, Your information will, in most instances, be part of the assets transferred. 

Use and Disclosure of Sensitive Personal Information: To the extent that We collect, use, or share “sensitive personal information” as that term is defined under applicable law, We limit Our use or disclosure of the sensitive personal information for permitted business purposes.


We use technical, administrative, and procedural measures to help protect Your personal information. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure. Please note that We cannot ensure or warrant the security of any information You transmit to Us. 

We have adopted appropriate physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information We collect online.

You recognize and acknowledge that despite Our security measures, no data transmission over the Internet can be guaranteed to be completely secure, and no data is completely secure from an unauthorized third-party access.

Links to Third Party Websites and Services

Our Site and the Services may contain links to third party websites (including social networks and related plugins) operated by individuals or companies unrelated to Us. Please be aware that We are not responsible for the privacy practices of such third party websites. We provide links to these websites for Your convenience only, and You access them at Your own risk. We recommend that You review the privacy policies and terms of use posted on such third party websites before using them.We may obtain limited information about Your payment cards from Our payment processors. Currently, Our payment processors are Stripe, Zelle and PayPal. Stripe uses and processes Your complete payment information in accordance with Stripe’s Privacy Policy. PayPal uses and processes Your complete payment information in accordance with PayPal’s Privacy Statement. Zelle uses and processes Your complete payment information in accordance with Website Privacy Notice, Zelle App Privacy Notice and Zelle Mobile App Users Privacy Notice.

Retention of Personal Information

We keep personal information as long as reasonably necessary or relevant to achieve the purpose described in this Policy. We also keep personal information as otherwise required by law. What this means in practice will vary between different types of information, and when We consider Our approach We take into account ongoing business or legal needs for the information, for example in relation to tax, health and safety, and potential or actual disputes or investigations.

Contests and Sweepstakes

We may occasionally offer contests and sweepstakes, which may be entered online. All the information collected by Us is securely maintained and used only for the purpose of conducting and fulfillment of the contest or sweepstakes. Once the contest or sweepstakes are finished, We reserve the right to remove any Personal Information collected. The information collected through Our sweepstakes may be passed to a fulfillment house which may use the information to help run the contest or sweepstakes. Any such fulfillment house may not use the information for any other purposes and must agree to maintain the confidentiality of the information.

Communications from the Site

We may want to contact You with information about Our deals, product announcements, software updates, new features and special offers. You have the following choices to opt out of future communications:

– You can respond to the email you received and request to be unsubscribed by including the word “unsubscribe” in the subject and/or message body.

– You can unsubscribe at any time via the unsubscribe mechanism at the bottom of each email.

– If You want to unsubscribe from SMS You received from Us, You can email Us at Alternatively, You can unsubscribe through Your account by logging in, going to the “Notifications” section and making Your subscription selections.

Removal of Accounts

– If You want to unsubscribe from SMS You received from Us, You can email Us at Alternatively, You can unsubscribe through Your account by logging in, going to the “Notifications” section and making Your subscription selections.

You can request removal of Your account with Us at any time by contacting Us at

If you do any session recording/video recording and/or recording of phone calls, we need to describe what software/tool is used for this and give links to this tool’s terms of use and privacy policy. We also need to specify whether we do or do not store such recordings. 

What service do you use to process card payments (Stripe, PayPal, etc.)? Do you store credit cards information? This needs to be described in this Policy. We need to include links to the processor’s terms of use and privacy policy, if applicable. 

If You are a California, Colorado, Connecticut, Virginia, or Utah resident, You may take advantage of the following privacy rights:

    Right to Know: You have the right to know what personal information We have collected about You, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom We disclose personal information, and the specific pieces of personal information We have collected about You.

    Right to Delete: You have the right to delete personal information that We have collected from You. Note that there are some reasons We will not be able to fully address Your request, such as if We need to complete a transaction for You, to detect and protect against fraudulent and illegal activity, to exercise Our rights, for Our internal purposes, or to comply with a legal obligation.

    Right to Correct: You have the right to correct inaccurate personal information that We may maintain about You, subject to appropriate verification.

    Right to Opt-Out of the Sale or Sharing of Personal Information: You have the right to opt-out of the “sale” or “sharing” of Your personal information, as such terms are defined under state privacy law. This means that, if You opt out, going forward, We will not sell or share Your personal information with such third parties to use for their purposes, including cross-context behavioral advertising, unless You later direct Us to do so.

    Right to Opt-Out of Targeted Advertising: You have the right to opt-out of targeted advertising. Opting out does not mean that You will stop receiving ads, it just means that those ads will not be targeted based on Your personal information.

    Right to Appeal: If We deny Your request, and You wish to appeal, You may appeal Our decision. Privacy Notice for California Residents. If You are a California resident, You may have Our Terms of Use and Privacy Policy emailed to You electronically by sending a letter to Us including Your electronic mail address or an email to the email address stated below and requesting copies of these policies. Under California Civil Code Section 1789.3, California website users are entitled to the following specific consumer rights notice: The Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted in writing at 1625 N. Market Blvd., Suite S-202, Sacramento, California 95834, or by telephone at ‎(800) 952-5210. If You want to send Us any inquiries related to the California Consumer Privacy Act (CCPA) or the California Privacy Rights Act (CPRA), please email Us at

How to Contact Us

If You have any questions or concerns about this Privacy Policy or the practices described herein, please use this Contact Us form.