About Us – Guzema

GUZEMA began with a few essential forms — among them the Orb and the Flat. They became the brand’s signature, and the language everything since has grown from. The Heart came later, and grew into one of its most recognized designs.

Over ten years and more than fifty collections, that language has widened far beyond them. Each collection begins with a reason of its own: a memory, a cultural image, a piece of folklore, a detail noticed in everyday life. And once a piece is chosen, its meaning keeps growing — carried on by the person who wears it.

From the first GUZEMA pieces in 2016, Valeriya Guzema set out to make jewelry to be lived in. That belief still shapes every new design. A piece may be worn for months before it becomes part of the collection, reworked again and again until its weight and movement feel effortless on the body.
This care begins with Valeriya’s exacting eye and continues through the hands of the artisans who bring each design to life. Every piece is handcrafted in 18k gold. Responsibly sourced natural diamonds are chosen for their exceptional clarity.

Some of the most demanding work is designed to disappear into the piece. A necklace may shift in length, an earring may change shape, a ring may adjust to the hand. Each mechanism is built into the design itself, so the transformation feels intuitive and stays secure through years of wear.
The signature earring back tells the same story. Perfected over two years, it was shaped until a single closure could feel both secure and effortless. Most people notice the stones and the gold first. GUZEMA gives the same attention to the part only the wearer will ever feel.

For GUZEMA, a piece of jewelry is one part of a longer relationship. From its earliest days in Kyiv, the brand has grown through the people around it — those who wear the jewelry, return to it, and become part of the story it carries.
Much of this connection happens in person. Through pop-ups, trunk shows, private gatherings, and cultural projects in Ukraine and across Europe and North America, GUZEMA meets the people who wear it and works with those who share its sensibility.

Giving has been part of the story throughout. Through the Charity Collection, jewelry becomes a way to support real lives: the Charity Chain, with the Ukrainian foundation Your Support, helps fund heart surgeries for children, while the Inspirement Chain, with the Olena Pinchuk Foundation’s I Can! project, supports women-led initiatives.

The same spirit shapes the spaces GUZEMA creates. In SoHo, the boutique was designed with Yakusha Studio, whose philosophy of live minimalism finds a natural echo in the brand’s own restraint and attention to material. More than a place to see the jewelry, it is a home for the community forming around GUZEMA.
From Kyiv onward, GUZEMA continues to grow with people who have a voice and a purpose of their own — worn by cultural figures such as Meghan Markle, featured in Emily in Paris, and reaching a wider audience while staying close to the creative world it came from.