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Renowned jewelry designer Valeriya Guzema and pilot Timur Fatkullin joined forces to craft the Vi Levare men’s jewelry collection, drawing inspiration from the sky, aviation, lift force, and genuine dreams.
Over a span of two years, a dedicated team of jewelers and pilots poured their expertise into this capsule jewelry collection. Predominantly showcasing silver pieces, it encompasses tags on cords and chains, airplane wing-profile pendants, rings, and bracelets featuring rounded forms adapted from these profiles.
This collaboration carries profound symbolism related to lift force, embodying a physical phenomenon that aligns with humanity’s enduring desire to conquer gravitational forces. Simultaneously,
it serves as a pertinent symbol in today’s context – one of unlocking internal potential and attaining new heights amid uncertainty and fear.
“The Vi Levare collection emerged during the most challenging times for our brand, our team, and our homeland Ukraine – and that speaks volumes”, – shares Valeriya Guzema, the founder of Guzema Fine Jewelry. – “Therefore, this collaboration embodies strength, bold aspirations, interaction, and the impetus to move in the right direction.”
The realm of men’s jewelry remains relatively unexplored in society. More new and creative designs for men are needed. Consequently, Guzema and Aerotim’s men’s collection seeks to redefine this ‘world,’ introducing a new philosophy of wearing men’s accessories.
A portion of the proceeds from the Vi Levare collection will be allocated to the construction of shelters for military aircraft for the Ukrainian Air Force.
“Today, our project contributes to our country, as the sports aircraft designed during the collection’s development is utilized to train Air Force cadets,” – comments Timur Fatkullin, pilot and founder of the Aerotim team. – “As a flight instructor for the past one and a half years, I’ve been teaching complex aerobatics to our future military pilots at extremely low altitudes and conducting training sessions for a group flight. But our big dream is to make a personal contribution and involve as many partners as possible in the project to build shelters for aircraft. It’s a massive and incredibly important step towards Ukrainian victory.”
Timur: Today, lift force serves as a universal metaphor, symbolizing how we conquer resistance daily. From a scientific perspective, lift force manifests during powerful forward movement – a quality leap requires significant acceleration. Picture a child pulling a kite – and at the right moment, it enters a different realm.
Valeriya: To me, it’s a romantic concept, primarily centered around interaction and the push that guided me in the right direction. It’s also about recognizing such pivotal moments in life—particularly crucial for me as the past two years have been quite challenging. The collection, crafted in collaboration with Timur, served as a significant source of support for me.
Timur: Lift force, in our context, signifies movement, evident in our accessories. All our products are rooted in the profile of shapes, air flows, and force vectors. Some accessories literally depict outlines resembling wings, whether from a bird or an aircraft.
This collection also holds a personal significance for you, as it represents an intimate collaboration between two loving individuals. Wasn’t it daunting to share this with the public?
Valeriya: For me, this collaboration represents the fusion of two worlds and the sky. It’s an incredibly unique and delicate men’s collection, something we’ve never ventured into before. Inviting Timur to create together was a bold step for me.
