In homage to the richness of the Ukrainian language and and a fervent commitment to preserving the cultural heritage of our homeland, Guzema Fine Jewelry introduced МОЇ – a signature collection and social movement.

The standout symbol of the collection is the ‘Ї’ letter which exists exclusively in the Ukrainian language. It is intricately captured in delicate creations.’ Ї’ isn’t just a character: it is the key to the Ukrainian heart, a lucky charm, and a symbol of liberty that defines us.

Crafted with utmost care and reverence, this jewelry showcases detailed design inspired by rich Ukrainian heritage and symbolism.

Every piece from the collection becomes a true, authentic amulet for its wearer, offering protection and deep connection with Ukrainian identity. Each style serves as a reminder of the shared history, values, and aspirations that unite Ukrainians across generations.
The collection launch also became a starting point for the eponymous social project featuring prominent Ukrainians and their personal stories about the Ukrainian language. The complete series is available via the link.