How to Care for Your 14k and 18k Gold Jewelry

Some things we wear because they’re beautiful. Others — because they mean something. Guzema jewelry does both. And with a little care, it will do so for a lifetime.

Made from 14k and 18k gold, our pieces are designed to move with you — through daily rituals, milestones, and quiet moments. This guide will help you care for your jewelry in a way that honors its design and the memories it holds.

What is the difference between 14k and 18k gold

Gold, like elegance, has layers.

18k gold, with 75% pure gold, has a richer tone and a softer surface. It’s often chosen when warmth, depth of color, and a slightly more refined look are desired — ideal for pieces that feel more like a statement.

• 14k gold is made of 58.5% pure gold, combined with other metals like silver, copper, or zinc to increase strength. It’s more resistant to wear, making it a reliable choice for jewelry you wear every day.
• 18k gold, with 75% pure gold, has a richer tone and a softer surface. It’s often chosen when warmth, depth of color, and a slightly more refined look are desired — ideal for pieces that feel more like a statement.

At Guzema, we use both. The decision depends on the intention behind the piece: whether it’s meant to be worn with you every day or saved for moments that carry extra weight. Each one tells its own story — and the gold we use is part of that story.

You’ll find 14k and 18k gold across our collections. Some pieces, like the Snake Bracelet, are available in both purities — offering a choice between strength and softness in the same design. Others, such as the Eternal Flat Ring or Duo Diamonds Eternal Ring, are made in 18k gold to bring out a deeper, more luminous tone.

Daily Care

Jewelry becomes part of you — but even your second skin needs rest. Let each piece breathe. Remove it before applying perfume, lotion, or makeup. Take it off before working out, cleaning, or swimming — both chlorine and saltwater can dull its surface over time.

At the end of the day, gently wipe your jewelry with a soft cloth before placing it back in its box or pouch. A simple gesture — like closing the day with care — helps preserve its quiet glow.

How to Clean Your Gold Jewelry at Home

Gold doesn’t ask for much. Just a moment of your attention.

To clean it gently:
– Fill a small bowl with lukewarm water
– Add a drop of mild, fragrance-free soap
– Soak your piece for a few minutes
– Use a soft-bristled brush (a baby toothbrush works well) to reach any crevices
– Rinse thoroughly and pat dry with a clean, non-abrasive cloth

Avoid harsh chemicals, abrasive materials, or everyday toothpaste. Gold deserves a soft touch — always.

Professional Care

Gold ages beautifully — but even the most timeless pieces benefit from renewal.
We recommend having your Guzema jewelry professionally cleaned or polished once or twice a year. Think of it as a quiet ritual — a way to restore radiance, smooth away signs of time, and let the piece continue to reflect you fully.

If you’re unsure when or how to refresh a particular piece, we’re here to help you care for it, thoughtfully and intentionally.

Storing Your Jewelry

Where your jewelry rests matters.
Between wears, let each piece have a place of its own — protected, soft, and still.
– Store individually to prevent scratches
– Use soft pouches or a velvet-lined jewelry box
– Avoid direct sunlight and humid places, such as bathrooms

The way you store your jewelry should feel as considered as the way you wear it — quiet, deliberate, and protective.

Travel Tips for Gold Jewelry

Jewelry follows us — from morning flights to evening dinners, from familiar places to something new.
– Use a dedicated travel pouch or case with compartments
– Keep it in your carry-on, never checked luggage
– Choose with intention: a signature ring, a slender chain, a pair of earrings that feel like you

Travel light, but carry meaning. When every piece holds a memory, a few are more than enough.

With Gemstones or Diamonds

Some pieces carry more than gold — they hold light, color, and detail.
Many of our designs pair gold with ethically sourced diamonds or gemstones. While the care is similar, these elements ask for a gentler touch.

– Store individually to prevent scratches or chips
– Avoid direct impact or hard surfaces
– Clean gently around settings using a soft brush and mild soap
– Don’t soak pieces with porous stones; a simple wipe is enough

When in doubt, ask. We’ll help you protect what matters.

Heirloom in the Making

Your jewelry holds more than metal — it holds memory.

With time, it softens to your shape, gathers meaning, and becomes part of your rhythm. And with care, it becomes part of something even larger — passed down, passed forward, passed between hands with quiet intention.

Guzema pieces are designed to last — in form and in feeling. So they can carry not just your story, but the one that comes after.